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| Content Analysis |
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| Content analysis is measurement of online contents,
opinions, recommendations, and word-of-mouth behavior of the consumers.
Internet has given consumers a voice, and with half of all Internet
users publishing their thoughts and personal content on the Internet, it
becomes vital to pay attention to them, as their voice can be heard and
analyzed collectively. |
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| iCall team is committed to provide best in-class
content analysis to the clients through world-class proprietary
software, technology processes and response mechanism. The analysis
helps the companies answer key questions like: |
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What do consumers feels about a brand –
across various time horizons, and in real time? |
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How the potential consumers are influenced by
the conversation? |
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What issues, trends, and events are
influencing your market place? |
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Did the marketing initiatives engage,
resonate, echo, or backfire with consumers? |
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How can one influence, control, and manage
the online trend? |
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Customer Data Management. |
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| Our Content Analysts play a critical role to help
companies know how their brand fares against a broader industry
perspective, and its SWOT analysis. In order to stay competitive,
companies need latest real time information about growing consumers
concerns, safety / quality issue or sudden shifts in consumer
perception. This minute-to-minute data helps companies’ audit, track and
get a 3600 assessment of brand’s equity and marketing effectiveness. |
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| These analysts maintain expertise in key industry
verticals, thereby helping companies take timely decision to maintain
their Corporate Reputation Quotient. |
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| Key verticals catered: |
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Automotive |
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Communications |
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Consumer Goods & Services |
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Electronics & Hi Tech |
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Health & Life Sciences |
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Media & Entertainment |
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Retail |
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Travel |
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Utilities |
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| The Analysis is provided in written and online
reporting formats. The engagement provides norms and benchmarks, various
matrices, and information about consumer segments. |
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